Scratch ‘n Sniff / Bompas & Parr- Bren O’Callaghan (2010)
Scratch ‘n Sniff ambassadors Bompas & Parr collaborated with producer Bren O’Callaghan to present a unique screening of the fairytale horror-fantasy The Company of Wolves.
The event took place in a room fit for a fairytale and the audience could actually smell what was happening on screen. Aromas were created that captured the scents of key moments in the film and these were micron-encapstualted, then printed, onto special scratch ‘n sniff cards issues to attendees on arrival. The technique was pioneered by American director John Waters for his 1981 film Polyester. He termed it ‘odorama’.
Directed by Neil Joran (The Crying Came, Mona Lisa) and dredged from the depths of 1984, The Company of Wolves is a reworking of Little Red Riding Hood and is based on author Angela Carter’s interpretation of the fairy tales of Charles Perrault.
Acclaimed choreographer Micha Bergese, who appears within the film in the role of The Huntsman, attended the screening. One of director Neil Jordan’s regular collaborators, Micha is himself renowned as a director and choreographer for stage, screen and music.