“Rethink human perception through VR.” — Wired
“Reality beyond our human limits.” — New Sceintist
“Expanding the concept of reality.” — FabbulaIn the Eyes of the Animal (ITEOTA) by creative collective Marshmallow Laser Feast (MLF), is an award winning, artistic interpretation of the sensory perspectives of three species which inhabit British forests. Created using Lidar scans, unmanned aerial vehicles (UAVs) / drones and bespoke 360° cameras, the film is accompanied by a binaural soundscape, using audio recordings sourced from Grizedale Forest (UK). The resulting 360°, immersive experience enables audiences to traverse the animated, real-world, landscape, and ‘see’ through the eyes of these different species, on a journey through the food chain. The project has also been developed for audiences using Google Cardboard.
Commissioned by Abandon Normal Devices and Forestry Commission England’s Forest Art Works. Produced by Abandon Normal Devices and Marshmallow Laser Feast. Supported using public funding by Arts Council England and Forestry Commission England.Equipment Support by Nvidia and Sub Pac.
About the artist:
Marshmallow Laser Feast (MLF) is a creative studio exploring the line between virtual and real-world experiences. Headed by Robin McNicholas and Barney Steel, their interests are routed in creating people-centred, live interactive work. They have flawlessly conceived, designed and delivered highly aesthetic and evocative showstoppers in collaboration with many brands, musicians, advertising agencies, event organisers and art institutions.
If you’d like to know more about how you can hire ITEOTA, please contact our Touring Manager Louise Hargreaves on firstname.lastname@example.org
ITEOTA was originally part of AND Festival 2015, in Grizedale Forest (UK).
Fresh from the Sundance Film Festival in Utah In the Eyes of the Animal embarked on a UK and international tour including Hamsterley Forest, Migrations, Bluedot Festival, Brighton Digital Festival, Design Museum, Speak Festival, National Science and Media Museum, BOING! Festival, Sonar +D, Spain, Toronto Film Festival POP, Jikji Golden Seed Festival (South Korea), Nuit Blanche (Belgium), Yamaguchi Center for Arts and Media (Japan), Design Talks (Iceland). Any upcoming tour dates will be featured on our programme.